Russia’s First Channel Runs Anti-Alcohol Ads

Average life expectancy for a Russian male is under 60 years. Russian women are expected to live above 73. Many doctors claim that this discrepancy is attributed to high levels of alcohol consumption among men. Russians are believed to consume around 15 liters of pure alcohol (think 4 gallons of grain alcohol) per year.

Ex-President Putin launched several society-friendly campaigns during his presidency: pro-natal policies, education loans etc. President Medvedev is taking over with a new initiative: an anti-alcohol campaign. Russia’s First Channel (probably the most-watched channel in the country) has been showing very graphic ads several times a day. Each one is names after a body part that is most affected by elevated alcohol consumption, such as brain and heart.

Here’s an approximate transcript of the brain one:

When alcohol enters your bloodstream, the erythrocytes coalesce. Blood clots that completely block your capillaries begin to form in your blood. Capillaries swell and explode.

When your consume 100g of vodka, around 8,000 brain cells die. After each drinking party over 10,000 dead brain cells leave your body with urine. Take care of yourself!

The accompanying video is so graphic that it makes your brain cells die right away, without any alcohol intake. I am not posting any screen shots since they can be too disturbing to some readers. But check for yourself on YouTube, and those brave enough to watch the other ads in the series can do it here.

Russia is indeed in dire need of an anti-alcohol campaign. The legal drinking age is 18, but it is rarely, if ever, enforced (I once observed a teenager who looked like he was 14 buy a bottle of vodka. The cashier was reluctant to sell to it to him, to which he replied it was for his dad. Once he left the store, he took out his sell phone to report that he was coming with the vodka to this friends). ‘Beer alcoholism’ is a rising phenomenon amongst teenagers and young men. Widespread advertising of beer and a belief that beer is ‘not really alcohol’ led to it becoming almost as commonplace as, say, coke is in the US. This problem is so deeply-rooted that the law banning drinking alcohol on the streets that was passed in 2004 was one of the very few Putin-approved laws that were never taken seriously.

The last anti-alcohol campaign in Russia, an all-out war heralded by Gorbachev in 1985-1988, failed miserably. Many wonderful vineyards were shut down and many ridiculous mottoes were coined in the name of a healthy nation. People instead resorted to making moonshine and trading it at the black market.  This campaign has the potential to be much more successful than any prohibition can be.

Lost in Translation: Putin v. Michael Dell

Nikita Khrushchev was infamous for driving his interpreters crazy with impromptu emotional Russian idioms that were impossible to translate. At least his interpreters had an excuse: they had to study English behind the iron curtain, without real practice with native speakers. These days there are so many opportunities for language study and practice that aspiring high-level political simultaneous translators should make use of them. It looks like that would be too logical for Russia.

A few Putin-related things happened at Davos: his surprisingly amicable opening speech (very different from the infamous Munich one) and what all the American/Western newspapers gladly labeled a “huge fight” with Michael Dell.

Well, it’s time to practice your Russian, comrades.

Dell asks the very obviously annoyed Putin: “How can we as an IT sector help you broaden the economy as you move out of the crisis and take advantage of that broad scientific talent you have?”

I am not defending Putin, but if I were a leading woman of the powerful nation who could easily leave Europe freezing and attack/defend myself from a neighboring country, I would be annoyed, too, it a chairperson of the computer company not well-known in my country offered me what sounded like his help.

(I am aware that Dell is the second-largest computer maker in the world. I also believe that the IT has a huge potential to broaden any country’s economy. Technology in general has a great misunderestimated potential in politics, economics etc. Russia also needs some IT improvements. I also don’t know what kind of translation Putin heard from his interpreter, but — see the explanation below — presumably not an excellent one. BUT for Michael Dell to ask a question like that to a leader of the country where any big company is viewed as potential government property has a high explosive potential.)

The simultaneous translation has Putin say this: “We don’t need help. We are not invalids… We don’t have a limited mental capacity.”

He actually said this: “You know, the trick is that you don’t need to help us. We are not disabled. Those who really need help are the poor, one needs to help people who help limited capabilities, one needs to help the retired, one needs to help the developing countries…”

The transcript is published here. For the Russian speakers, here is the same thing in Russian:

“Вы знаете – фокус заключается в том, что нам не нужно помогать. Мы не инвалиды. Реально нужно помогать бедным, нужно помогать людям с ограниченными возможностями, нужно помогать пенсионерам, нужно помогать развивающимся странам…”

This YouTube video has it starting at 1:24. The Russian that is heard in the background sounds like precisely what was published.

The main message of his response was that Russia needs not help, but a full-scale partnership. I believe that I heard from many a Yale professor that one of the main reasons of Russia’s aggressive behavior is that for too many post-Soviet years it was looked down at. I agree. Russia needs her respect. And better translators, apparently.

Putin v. Oil Prices

Several months ago, before the oil prices began plummeting, I read an article somewhere that left me confused. It was in a well-respected publication — Foreign Affairs, I believe — and written by a serious author. It claimed that if oil prices go below $25/barrel, Putin’s incredible approval ratings will slip, and the leadership of Russia might change. There were other serious articles in serious publications estimating that number to be $4o or even $5o. As I see it, the logic behind these prognoses was as follows : if the inflow of petrodollars stops, the Russians will lose jobs, earn less, not be able to pay their mortgage etc. People will be angry. And they will aim their anger at Medvedev and Putin, ending their almost unconditional support for them.

Now that the oil prices are hovering at $40, it is a good time to analyze these statements and to post factum claim they were incorrect . Oil prices haven’t reached $25/barrel yet, but Russians have been laid off en masse (the unemployment rate went up more than 1% since September, from 5-something% to 6-something%), and there are government agency projections of over 250 thousand more losing their jobs in the first quarter of 2008. Who knows how many more are going to lose their jobs after that? Many companies switched to 4-days workweeks. They cut salaries, and cancelled their employees’ free gym memberships. People are panicking. With the dollar and euro exchange rates going up, it is challenging to find either kind of currency in many provincial cities. Everyone wants to buy foreign currencies to avoid losing much money if the ruble becomes drastically devalued.

Yet, Putin’s approval rating are stellar. And I believe they will remain that way.

Political cycles of the Western world — economy gets worse, the incumbent has fewer chances of getting re-elected, so a new leader steps up, lather, rinse, repeat — do not apply to Russia. The Russians are simply not used to such mode of thinking. Historically, the vast majority of population was in the state of continuous pauperization under the czars. In the USSR, most people were not starving, but not rich, either; they were all equally poor. In the early 90’s, under Yeltsin, food was often rationed. His approval ratings were never impressive, but he did win his second election and had the nation elect the man he hand-picked as his predecessor.

Yeltsin was almost impeached in 1999, only a year after the tough August crisis of 1998. But economic problems were only one of the five charges against him. The impeachment never went through, although it did contribute to Yeltsin eventually resigning. When Yeltsin assumed power, the economy was bad to begin with, and he did not produce any successful or popular reforms. In fact, many people were in doubt whether it was a good idea for the USSR to collapse: breaking up the USSR was another impeachment charge against Yeltsin.

Back then, Russia had an ageing president with serious health and alcohol issues. He had to undergo a seven-hour heart surgery while in the office. To make fun of the videos of him inebriated was a common pastime for stand-up comedians and regular citizens alike. He kept sacking prime ministers and making puzzling decisions, never bothering to explain them to the country. Putin in many ways is the exact opposite. He is athletic, well-dressed, relatively young, and a non-drinker. It easy to assume that someone who is ill and struggles to speak in public and to explain his choices makes poor decision. Likewise, it is easy to trust a control-wielding president who clearly explains his political choices and practices knocking down judo opponents for fun.

But that is not the major difference between Putin and Yeltsin.

Putin gave Russia a direction in which to move. After the USSR collapsed, general population was very confused. In the USSR, people played by the rules, albeit hypocritical and nonsensical ones. In public, one praised the Party; in private, one listened to the Beatles and read books by the dissidents. If one wanted promotion, a new apartment, imported furniture, one knew whom to bribe.

And all of a sudden, it was all over. No one knew what to do, what to say, what to believe in. Even religion, the common last resort at times of upheaval, was foreign and semi-forgotten. The most talented artists, musicians, professionals went to great lengths to immigrate. With fifteen new states, many found themselves having to cross a border to visit friends and family. While some struggled to find morals, some abandoned them altogether and entered the capitalist world of making money.

The charismatic leader who stood on the tank and promised a better future turned out to be as confused as the rest of the population. It was the dark ages of the Russian history, condensed into less than one decade. And then came Putin, and it was a renaissance.

He brought along positive economic changes. Russians began traveling and learning foreign languages. No one had to queue for hours to get regular consumer goods. The gap between the center and the periphery was still drastic, but even the periphery was doing better. The political scientists’ assumption that Putin will stop being so popular is all that is taken away makes sense. But there is something else that Putin achieved.

Russians now know who they are. They take pride on being a strong country that is feared by many states. Nationalism is a way to go. Orthodox Christianity is respected, and churches attract flocks of new believers. To name kids with traditionally Russian names is now a good idea. To memorize the anthem and have a Russian flag is an even better one. Everyone knows in what to believe: Saakashvili needs a sedative, Yuschenko needs a retirement, guest workers need one-way tickets home.

The West finds many of these trends disturbing. But the Russians are not about to give up their new-found identity in exchange for the Western concepts of personal freedoms — that Russia had never had anyway. Putin is a part of that identity, and it would take much more than extra-low oil prices to surgically remove him from it.

There is another ace up Russia’s ruling duo’s sleeves. Since the crises’ first symptoms were diagnosed in the US, the Russian media were successful in equaling the US in general to the root cause of this crisis.”So, how is the US doing? They are guilty of this crisis, aren’t they?” Many Russians feel that the crises is just a continuation of the US’s idée fixe is to destroy Russia.

To be fair, there are articles describing problems with other states’ policies and their contribution to the current global financial crisis, but somehow, they don’t stick with the general population. Anti-American authors and politicians are attracting a lot of attention (check out this Wall Street Journal article about a Russian academic who claims that by 2010, South and North Carolina will be a part of the EU).

This trend of anti-Americanism causes a great deal of the rally effect — people uniting against one enemy. It was successfully used by the post-Soviet states: accuse Russia of all your present troubles, and you got the population supporting you like crazy. Now Russia is using it for its own purposes: to shift the blame to the US, shall if be needed. How can you blame the prime-minister for the crisis, if it the US’s fault anyway?

In 1998, right before the crisis, the government went out of their way to promise nothing really bad would happen to the country’s economy. When the economy collapsed, people felt disappointed and betrayed, just like they did for centuries. Now that the country has leaders who are not afraid to admit 2009 will be difficult, Russians are not about to let go of them.

Duocracy: A Term Du Jour of Russian Politics

A friend recently posted this on my Facebook wall:

Your capital city is quite beautiful 😉 I watched the president taking his oath yesterday, it was quite interesting. Do you think he will try and remove Putin from power at some point or will let him complete his term as PM?

Now, this is an interesting question. Ever since Medvedev was elected, there was a feeling there are two presidents in Russia. There were and are numerous pictures of Mr. Medvedev by Mr. Putin’s side. They seem to form the most harmonious political tandem I have ever known.

Historically, a Prime Minister is a position of no real political power in Russia. The dynamics of the PM-president relationship will doubtlessly change now that Putin is a PM. I believe that the constitution somewhat limits PM’s power, but constitutions can be changed.

Duocracy, however, is unprecedented in Russian politics. There have always been “gray cardinals,” but it is difficult to believe Putin will agree to be one. However, I doubt President Medvedev will attempt to oust Mr. Putin. Medvedev does not appear to be power-thirsty enough to so. Putin is also older and more experienced than Medvedev. The latter is 55 and used to work as a spy, which, I would imagine, provides one with a lot of useful life experience for a politician; the former is 42 and was “just” trained in law. It seems that Mr. Putin can be a valuable adviser to Mr. Medvedev (unfortunately, mostly in how to make Russia autocratic).

To make Mr. Putin a PM was part of Medvedev’s presidential campaign. There were rumors that it was only a fake promise to attract voters, but the promise was been fulfilled today. Vladimir Putin is announced to be a Prime Minister of the Russian Federation. There is certainly at least one positive side to it.

Russia is a huge country and one of the problems that politicians face is that one leader is not enough to keep everything under control. I am not a fan of Putin’s, but I have to admit that corruption has decreased since he was elected 8 years ago. Russia is not as chaotic anymore. Who knows, duocracy may actually benefit the country and keep thing more civilized and organized.

I am more than confident that tomorrow both President Medvedev and Prime Minister Putin will be watching the Victory Day parade side by side on the Red Square. Welcome to the world of duocracy.

Russians “Pick” Orthodox Christianity

A couple of days ago, I wrote about Russia’s bothersome attempting to introduce an Orthodox Christian version of Valentine’s Day. Today’s issue of the New York Times has me even more worried: “At Expense of Others, Putin Picks a Church:”

This close alliance between the government and the Russian Orthodox Church has become a defining characteristic of Mr. Putin’s tenure, a mutually reinforcing choreography that is usually described here as working “in symphony.”

Mr. Putin makes frequent appearances with the church’s leader, Patriarch Aleksei II, on the Kremlin-controlled national television networks. Last week, Mr. Putin was shown prominently accepting an invitation from Aleksei II to attend services for Russian Orthodox Easter, which is this Sunday.

Even though Moscow has always been a beacon of Orthodox Christianity in Russia, Russia’s Muslim population is around 15-20% of its total population (10-15% of the total population are practicing believers, according to the World Factbook); a significant percentage of the population is Buddhist. Catholics, Protestants, Lutherans etc are also fairly well-represented in Russia.

Apparently, according to Kremlin’s bizarre logic, since the incumbent President belongs to Orthodox Christianity, no one should care about other religions. Did anyone just mention the word ‘democracy’?